McCarthy Bertschy Recruits Chief Technology Officer to ShopperTrak

McCarthy Bertschy & Associates is delighted to announce that Mr. William McCarthy is the new Chief Technology Officer at ShopperTrak.

Bill most recently served as Chief Operating Officer of ShopLocal LLC, which operates, a comparison shopping site allowing users to search for offers from local retailers in addition to online shopping sites. One of ShopLocal's first employees, Bill also served the company as its Vice President of Technology. His early career experience includes consulting to companies such as Abbott Laboratories, CNA Insurance and First Analysis Corporation. Bill holds a bachelor's degree in electrical engineering from the University of Notre Dame.

About ShopperTrak

ShopperTrak supplies footfall-counting technology and analysis tools to a wide range of clients - from retailers and malls to casinos and entertainment companies. With ShopperTrak's help, these businesses are able to measure and evaluate labor efficiencies, conversion rate changes, advertising and marketing efforts, store design and other budget-intensive strategic initiatives. ShopperTrak also compiles and publishes a set of proprietary industry reports, including the ShopperTrak Retail Traffic Index (SRTI) and the National Retail Sales Estimate (NRSE), which are recognized sources for understanding current shopping trends.

About McCarthy Bertschy

McCarthy Bertschy is a collaborative, retained executive search firm led by experienced, results-driven partners who love their work. Senior Partners personally execute engagements, assuring clients of experienced advice and counsel throughout the process. Our greatest satisfaction is learning about how successful candidates positively impact their company's performance for years to come.

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